The iGaming industry, which encompasses online casinos, sports betting, poker, and other forms of gambling online, has grown exponentially lately. A significant driver of this growth is affiliate marketing, a performance-based marketing model where affiliates (marketers) promote iGaming brands and earn commissions in line with the traffic or player
Lead generation will be the lifeblood of any business. Without a steady flow of leads, even most innovative services and products can fight to find success. In today’s competitive landscape, conventional methods of to generate leads may not often be enough. To stand out and attract high-quality leads, businesses need to think creatively and strat
The digital advertising landscape is increasingly dominated by programmatic advertising, an approach that automates the buying and selling of online ad space. At the heart of this ecosystem are two critical components: dsp vs ssp. Both play essential roles in connecting advertisers with publishers, but they operate on opposite sides from the transa
In today’s digital age, businesses rely heavily on internet marketing to reach and build relationships their audience. But how do companies determine their internet marketing efforts are effective? The answer lies in web analytics in digital marketing. This field has evolved into an important component of marketing strategies, providing businesse